Digital Marketing Course
Learn to be a digital marketer to effectively use digital channels to reach your target audience.
Languages and Tools covered
Online
Rs. 40,000/ *
- Online Training Program
Offline
Rs. 45,000/ *
- Offline Training Program
- 16 Weeks practical program
- 2 months live internship
- Project-based learning
- Certification Program
- Internship Included
- Job Guarantee Option
- Work in an IT Company
- Profile Building
Get FREE 1:1 Counselling
Digital Marketing Curriculum
The Curriculum developed by industry experts intending to impart skills in the learners, irrespective of their prior qualifications. Learners could master the concepts at the pace they prefer to become a Digital Marketing Expert. The Curriculum supports step-by-step transformation of the learning while building confidence to handle various business domain problems.
Welcome to the Digital Marketing Pro Course
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- Kickstarting your Journey as a Digital Marketer
- Network & Slack Training Session
- Know your Self Assessment
Fundamentals of Digital Marketing
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- Business Models and Competitor Research
- How to create a Customer Persona?
- Building Customer Personas with Research & Data
- Brand Analysis for brands like Zoom & Lenskart
- Understanding Marketing Funnels
- Success Metrics of a Funnel
- Marketing Funnels & Metrics
- Identifying the right career fit for you in Digital Marketing
Social Media Marketing
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- Understanding Social Media roles, goals, and platforms
- Why do 'Brands' need Social Media Marketing?
- Brand Awareness Strategies for Instagram
- Funnel Building Strategies for Instagram
- Creating Social Media Strategy for Instagram
- Creating Social Media Strategy for Brands like Zoom & Lenskart
- Content Ideation for Instagram
- Creating Content Calendar for Instagram
- Deep Diving into Content Ideation, Bucketing and Content Calendar
- How to create Instagram Posts?
- Content Ideation & Creating Content Calendars
- Stepping into the world of Instagram Reels
- Creating Instagram Stories & Posts
- Content Strategy: Creating brand awareness
- Leveraging AI for Writing & Canva or Design
- Introduction to LinkedIn
- Creating Viral Content for Instagram
- Cracking LinkedIn Strategy
- Content Creation for LinkedIn
- Creating LinkedIn Strategy and Content
- Creating LinkedIn Marketing Strategy for Brands like Zoom & Lenskart
- Introduction to YouTube
- YouTube Analysis and Growth Hacks
- Social Media Campaign Optimisation
- Social Media Campaign Reporting
- Campaign Reporting and Optimisation
- Optimizing your Social Media Marketing
- Let's Build you a Kickass Digital Marketer's Resume
- Optimizing Your LinkedIn Profile to Catch Recruiters' Attention
- Mastering Social Media Marketing Interview Preparation
- Social Media Marketing Ethics
- Improving your writing with Industry Terminology
- Social Media Community Engagement
- Online Reputation Management
- Twitter and Microblogging
- Crafting Social Media Marketing Strategy for a brand
Search Engine Optimisation (SEO)
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- Understanding SEO & Setting up Google Keyword Planner
- How does the world of Search Engines work?
- How Websites and URLs are structured?
- Keyword Research & Analysis for Myntra
- Identifying the Website Structure and URL Optimisation
- What are Keywords and how to identify them?
- Creating SEO-friendly Content with the help of ChatGPT
- Keyword Research and Content Creation
- Keyword Research and Content Creation for Brands like Myntra
- Introduction to On-Page SEO
- Introduction to Technical SEO
- Understanding Technical SEO: Part 1
- Understanding Technical SEO: Part 2
- Introduction to Off-Page SEO
- Website Audit
- Website Audit for On-Page, Technical, and Off Page SEO Issues
- Explore Google Search Console and learn how to use essential SEO Tools
- Important Google Updates and Case Studies
- SEO: Doubt Solving and Interaction Session
- Understanding SEO Metrics and creating SEO Strategy
- Creating SEO Strategy for an E-Com Website
- Creating SEO Strategy for a SaaS Website
- Creating SEO Strategy for a Brand
- Building a kickass Digital Marketer's Resume
- How to build a Strong Linkedin Profile
- How to prepare for the Interview in SEO
- App Store and YouTube Optimisation
- How to Find Errors in a Website?
- How to Build a Website from Scratch?
- Search Engine Optimisation: Brand Audit
Performance Marketing
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- Introduction to Performance Marketing
- Understanding the Scope of Performance Marketing
- Starting Your Journey with Marketing Funnels
- Understanding Marketing Metrics and KPIs
- Root Cause Analysis: Basics and Tools
- A Guide to Google Analytics
- Navigating Google Analytics Dashboards
- Starting Your Excel Journey: Basics and Formulas
- Data Visualization and Analysis on Excel
- Understanding Online PPC Advertising
- Google Ads and Business Integration
- Crafting Winning Google Search Ads
- Writing Effective Google Ads Copy
- Understanding Shopping Ads and Universal App Campaigns
- Strategies for Google Ad Campaigns
- Mastering Data Visualization and Reporting
- Tools for Data Visualization and Reporting on Google
- Paid Marketing on Meta Platforms
- Introduction to Meta Platform and Business Integration
- Writing Ad Copy for Meta Platforms
- Running Campaigns and A/B Testing Analysis
- Campaign Optimization Strategies in the Meta Universe
- Mid Funnel Optimization: Strategies and Tools
- LinkedIn Strategies for B2B Success
- Play/App Store Optimization and Apple Search Ads
- Leveraging Email Marketing
- WhatsApp, SMS, and IVR for Marketing
- E-commerce Advertising and Strategies
- Influencer Marketing: An Overview
- Introduction to Affiliate Marketing
- Strategies for Targeting and Retargeting Online
Google Ads
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- Introduction to Paid Search and Google Ads Ecosystem
- Search Campaign Deep Dive (Part 1 & 2)
- Creating Google Search Ads for a Brand
- Bidding, Budgets, and Optimization
- Display, Shopping, and PMax Overview
- Auction Insights and Campaign Optimization Strategies
- Campaign Launch Simulation and Optimization Walkthrough
- Case Study of Google Ad Campaigns
Meta Ads
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- Meta Ads Ecosystem and Funnel Thinking
- Audience Mastery and Campaign Setup
- Creatives That Convert (Static and Video)
- Pixel, Events, and Conversion Tracking
- Metrics, Optimization, Budgeting, and Scaling Ads
- Retargeting, Ad Sequencing, and UGC Strategy
- Launch Simulation and Strategy Pitch
Mid Funnel and CRO
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- Mid Funnel Mastery: Nurturing to Converting
- Conversion Psychology and CRO Techniques
- Email and WhatsApp Sequences for MOFU and BOFU Channels
- Optimizing Web Pages and Creating Mid-Funnel Communication Strategies for Improved Conversion Rates
Programmatic Marketing
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- Programmatic 101 - What, Why, How?
- Audience Targeting + Creatives + Platforms
- Programmatic Campaign Planning + Use Cases + Reporting
D2C Specialization
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- Brand Storefronts: Shopify Setup + Amazon Seller Launch
- D2C SEO: Organic Moat + Programmatic SEO Basics
- Amazon Ads + Marketplace Strategy Deep Dive
- Retention, Email/SMS Journeys + Analytics Stack
- D2C Case Study: Solve for Growth
Curriculum
The Curriculum supports step-by-step transformation while building confidence to handle various domain problems.
16 Weeks
Learning content
11+
Languages & Tools
WhyDigital Marketing
Digital Marketing is crucial for businesses to effectively reach and engage their target audience online. This course equips you with the strategies and tools needed to navigate the digital landscape, enabling you to become an independent digital marketing expert and drive business success.
- Consumer Behavior Analysis:
- Learn how to analyze consumer behavior and use this knowledge to effectively position products and services in the market.
- Online Strategies & Tools:
- Master the use of online channels and technologies to create effective digital marketing strategies that maximize reach and visibility.
- Brand Visibility & Reach:
- Develop the skills to enhance brand visibility and achieve wide reach cost-effectively, ensuring a strong online presence.
Course Information
Become a Digital Marketing Executive to strategize and run online marketing campaigns to showcase your skills. This program was designed and developed by industry experts covering the necessary technologies you would need to evolve into a full-fledge Digital Marketing expert. This program covers tools, techniques, approaches, technologies, content building, and other essentials. Post completion of the course you would gain industry-ready skills to be an independent Digital Marketeer. Project-based learning and internship would impart confidence to design, develop, debug and deploy marketing campaigns on your own.
Best Digital Marketing Program
Seeking the top institute of digital marketing training in Hyderabad? Known as Cedlearn, this type of program will provide you with a full-scale teaching process that will teach you everything including SEO, SEM, and Google Ads, social media strategies, and the art of content marketing. We offer the necessary skills and tools to succeed in the digital marketing industry by having expert trainers and teaching practical skills and projects.
- Internship included program
- Gain practical experience through an internship included in the program, allowing you to apply your knowledge in real-world scenarios.
- Job Guarantee Option
- This program offers a job guarantee option, providing you with confidence that your efforts will lead to a successful career in digital marketing.
- No coding involved
- The course focuses on marketing strategies and tools without requiring any coding knowledge, making it accessible to everyone.
- Laptop or System provided
- We provide the necessary hardware, ensuring you have all the tools needed to succeed in the course.
- Minimum Batch Size
- Small batch sizes ensure personalized attention, enhancing your learning experience and understanding of digital marketing concepts.
- Job Readiness with Profile Building
- Prepare for your career with our comprehensive job readiness program, including profile building, resume crafting, and mock interviews.
- Live Project
- Work on live projects that provide hands-on experience, helping you to build a strong portfolio and gain practical insights into digital marketing.
Course Highlights
If you're preparing to enhance your skills and knowledge. Our courses emphasize foundational learning, practical implementation through projects, and real-world experience, ensuring you are well-prepared for the challenges of your chosen field. From engaging hybrid learning sessions to hands-on internships, our comprehensive approach is designed to build your confidence and transform your expertise into career-ready skills.
Prepare
Foundation courses designed to bring you up to the speed, irrespective of your background.
Learn
Hybrid Learning to engage learners even before the class for effective knowledge transfer.
Implement
Project-Based Learning for confidence building and transferring knowledge into skills.
Experience
Internships & Job Readiness to give real-time experience and prepare for interviews.
Job for Digital Marketer
As a Digital Marketing Executive, you be working with team to strategize, develop and promote marketing content to reach the target group. You would be using various tools, techniques and approaches to improve brand value and revenues. It is an essential role in every organization hence, the demand for Digital Marketeers is ever increasing. The trends suggest that market is looking for both experience and freshers equally to be part of their digital marketing team. Hence, it makes a right decision to pursue this course.
Contact us
Get in Touch With Us
- Phone number
- 8977944952/53
- hello@cedlearn.com
- DELHI
HYDERABAD
KOCHI
BANGLORE
Business Hours :
Monday - Saturday: 9:00a.m to 8:00p.m
Sunday: With Appointment Only
Send a Message
Write to us. We would catch up with you as soon as we receive your message
scholarship & discounts
We believe in encouraging talented learners with Scholarships to avoid the learning hurdles due to financial limitations. However scholarships must be awarded based on the merit and hence our assessments. We would be glad to assess learners using our multi-dimensional assessment to identify the dormant potential and thus encourage them through the learning process by offering financial benefits. To know more you could contact us or register for the online assessment. If you are not clear on the career path in the field of AI, please feel free to meet our career counsellor. We would be glad to guide you through the career options to draft a personalized career path.